Orthopädie Privatpraxis
The Orthopedic Private Practice aimed to enhance its online presence with a streamlined landing page. The focus was on establishing a clear, trustworthy brand identity and delivering a user-friendly experience that reflects precision and professionalism.
Solving Orthopädie Aachen’s Challenges: Branding Through Clarity
In a saturated healthcare landscape, Orthopädie Aachen needed a clean, professional online presence that reflected their medical expertise and local credibility. The focus was on creating a brand-consistent website with clear structure and intuitive UX to support patient trust and simplify appointment access.
Client Goals
Create a modern digital presence that aligns with the clinic’s tone of precision and expertise, while offering a welcoming and calming user experience.
Key Challenges
Differentiate from local competitors through strong brand identity and thoughtful design, while ensuring accessibility and clarity for diverse patient groups.
MY Process
Discovery & Strategy
Competitive Analysis → Card Sorting & User Journey→ Content & Structure Plan
Design
Sitemap → Wireframes → Visuals & Typography
Build & Optimize
Webflow Development → Booking Integration → Performance & SEO Optimization
Turning Goals into Actions
I analyzed competing orthopedic practices to identify structural patterns and content gaps. Using these insights, I mapped a clear user journey and applied card sorting to define intuitive navigation. This process led to a streamlined content structure that improves clarity, supports branding consistency, and sets the foundation for a trustworthy online presence.
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From Structure to Visual Appeal
I than moved on to creating a sitemap, outlining the structure of the website and ensure an intuitive user flow. Low- and medium-fidelity wireframes were developed to visualize layouts and functionality.Finally, the visual design was refined with carefully selected typography and color schemes, ensuring a cohesive, professional, and visually engaging website.
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Building and Refining for Excellence
I built the website in Webflow with a focus on clean structure, responsiveness, and visual clarity. I integrated Doctolib to enable seamless appointment scheduling and applied core SEO practices to boost visibility. To ensure smooth performance, I optimized load times and refined the site across all devices for a consistent user experience.
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Results
Private Orthopedic Clinic in Aachen
Fast appointments, modern diagnostics, and personalized care – for your mobility and quality of life.
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